The Chartered Institute of Logistics & Supply Chain Nigeria

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DIGITAL MARKETING EXAMINATION

Welcome to the Chartered Institute of Social Media and Digital Marketing Examination Portal.  We wish you all the best as you kick start a wonderful career with us

ONLINE EXAMINATIONS

The online assessment is taken on completion of the training material. You will be asked 100 multiple choice questions with a pass mark of 50%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the Exam again

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1 / 100

WWW means--------------------

2 / 100

DM. Customers buy things because of the following main reasons except .......................

3 / 100

DM. SEM is a .......................

4 / 100

DM. ................................. is not a Facebook campaign goal

5 / 100

DM. Brand awareness Advert is a type of Ad that ......................

6 / 100

A customer buys your product for the following reasons except…….

7 / 100

DM. The following are the best ways you can still traffic to your blog except ...........................

8 / 100

All of these are benefits of Facebook for business except …………….

9 / 100

DM. ..................... is the bad practice of SEO

10 / 100

DM. The total population of the world as of January 2020 is

11 / 100

DM. Facebook marketing has .................. campaign objectives ?

12 / 100

Which of these is not one of the SMART methods of achieving goal?

13 / 100

DM. The following are social media platforms except

14 / 100

DM. ..................................... are facebook campaign objectives except?

15 / 100

Which of these is not a type of ad ?

16 / 100

DM. Youtube is a .............................. type of platform

17 / 100

Which of these is not a social media?

18 / 100

--------------------Is the Biggest Video Platform In The World and the Second largest Search Engine With Billions Of People.

19 / 100

DM. ............................ is the best Digital Marketing platform for get paid traffics.

20 / 100

The type of ads that pop up to your screen while browsing is known as .............................

21 / 100

Facebook marketing objectives includes all except ………….

22 / 100

DM. ......................is the function of Display Name in blogging

23 / 100

DM. Facebook campaign is divided into .........................

24 / 100

Which of these is not an aim of Email Marketing?

25 / 100

The Following are lead magnet in Email Marketing except?

26 / 100

DM. ..............................type of Ad shows on YouTube

27 / 100

DM. Which of these is not a search engine ?

28 / 100

The online tool used to monetize your blog is

29 / 100

.  ......... Is a self-host blog.

30 / 100

A landing page in email marketing is used to ……..

31 / 100

DM. Which of these is not an example of digital marketing ?

32 / 100

With Digital Marketing you can reach people in your location and outside your country.

33 / 100

DM. Organic reach is .........................

34 / 100

DM.  The following are platforms to start a blog except

35 / 100

DM. JPG is what type of image

36 / 100

DM.  Colour Theory is

37 / 100

DM. Inorganic reach can also be called ..................................

38 / 100

DM. Facebook has .......................... types of page.

39 / 100

……………………………is the use of social media platforms and website to promote a product or service.

40 / 100

Email marketing is a marketing tool used to send ….................

41 / 100

DM. It took radio ...................... years to reach 50 million customers

42 / 100

------------------------is a program by Google that allows publishers to monetize their content.

43 / 100

DM. Google search Ad makes use of .............................Ad

44 / 100

DMI. Internet is a .................... network that uses telephone lines, cable satellites and wireless connections.

45 / 100

-----------------------------is the largest social media platform.

46 / 100

DM. ......................... is a photo sharing platform

47 / 100

The set of people who register on your site to receive email/content are called…..

48 / 100

DM. If your Facebook business page isn't getting enough engagement and call-to-action, what should you do ?

49 / 100

All of these are benefits of Instagram for business except ……………..

50 / 100

The old form of marketing is called ………………..

51 / 100

The following are Google Display Ad type except ?

52 / 100

DM. ......................... is the most important part of an email composition

53 / 100

Building relationships, building brand loyalty, reaching a particular demographic; are all specific reach out goals in the following except …..

54 / 100

The site used to remove background from images is

55 / 100

DM. Google display ads makes use of ...............................

56 / 100

Which of these format is suitable to upload audience list to MailChimp ?

57 / 100

SEO stands for--------------

58 / 100

DM. What do you need to create a blogger account ?

59 / 100

DM. The following are website you can use to import from except .........................

60 / 100

DM. Facebook has a button called "create" , it can be used to create all except

61 / 100

DM. The following are 3 types of content SEO except

62 / 100

DM. ....................is the combination of the good and bad SEO

63 / 100

Which of the following is use for sending bulk sms................

64 / 100

DM.  A landing page is a .................................

65 / 100

DM. GIF is what type of image ?

66 / 100

Which of these is not a blog platform ?

67 / 100

Search ads do not use........................

68 / 100

The most important part of the email is ………….

69 / 100

DM.. ........................................is a good pratice of SEO

70 / 100

DM. Search engine Optimization is divided into ........................ sections

71 / 100

DM. Which of these is use to track your performance and traffic ?

72 / 100

A business owner who wants to create google ads will sign up to ?

73 / 100

DM. The following individuals are bloggers except

74 / 100

DM. Facebook engagement Ad gives you......................

75 / 100

Digital marketing includes all of these except -------------------------

76 / 100

DM. Who is the current owner of Instagram ?

77 / 100

Which of these is not a benefit of social media marketing for business ……………..

78 / 100

DM. PNG is what type of image

79 / 100

  1. Online marketing goal is to achieve the following except

80 / 100

Search ads  are used to target customers on ........................

81 / 100

DM. *|FNAME|* is use to generate ................................

82 / 100

DM. ............................... is the best way of sending traffic to your website.

83 / 100

Short clips that shows while watching a YouTube video is known as

84 / 100

DM. Organic reach is type of reach based on .................................

 

85 / 100

DM. Inorganic reach is type of reach based on

86 / 100

DM. Cost per click means ........................

87 / 100

DM. .............................. is the largest social media platform

88 / 100

One of the benefits of Digital Marketing is for Business is?

89 / 100

Which of these platforms cannot be used for photo sharing?

90 / 100

----------------- is the world's largest professional network with over 400 million professionals on it.

91 / 100

DM.  Organic reach can also be called.......................

92 / 100

Facebook is divided into 3 parts namely except

93 / 100

Which of these is not an objective of Digital Marketing?

94 / 100

DM. Audience section in any type of online Advert is use for

95 / 100

DM. Who is the founder of Facebook ?

96 / 100

DM. App install in Facebook Ad is .....................

97 / 100

Google search ads can be targeted based on all of these except ...........................

98 / 100

DM. .................................... is the function of Budget and schedule except ?

99 / 100

Which of these can be used to design your Facebook business logo?

100 / 100

DM. SEO is an .,........................

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