MATERIAL AND PRODUCTION & PLANING – The Chartered Institute of Logistics & Supply Chain Nigeria

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DIGITAL MARKETING EXAMINATION

Welcome to the Chartered Institute of Social Media and Digital Marketing Examination Portal. We wish you all the best as you kick start a wonderful career with us
ONLINE EXAMINATIONS
The online assessment is taken on completion of the training material. You will be asked 100 multiple choice questions with a pass mark of 50%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the Exam again
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1 / 100

Facebook is divided into 3 parts namely except

a. Personal account

b. Pages

c. Messenger

d. Group

2 / 100

Which of these is not a benefit of social media marketing for business ……………..

a. it’s easier than ever to reach millions of people to promote your event

b. you can easily target your advertising by age, gender etc.

c. you can make new friends and chat with them

d. it’s easy to develop custom message for different platforms

3 / 100

DM. ......................is the function of Display Name in blogging

Name of Blogger

Name of blog

All of the above

4 / 100

DM. Before you can monetize your YouTube channel you need the following.....................

100 subscribers only

10,000 subscibers

none of above

5 / 100

DM. Audience section in any type of online Advert is use for

People that should see your ad

The age you want to taarget only

For slowing Banner Ad

6 / 100

WWW means--------------------

(a) Web world wide

(b) World wide web

(c) Wide web world

(d) Wider world web

7 / 100

The most important part of the email is ………….

The Senders Name

The Content

The style

The Subject

8 / 100

Which of these is not a social media?

(a) WhatsApp

(b) Pinterest

(c) Zoom

(d) Instagram

9 / 100

DM. ................................. is not a Facebook campaign goal

Messages

Awareness

Lead generation

Traffic

10 / 100

DM. The following are the best ways you can still traffic to your blog except ...........................

Shafring on Twitter

Sharing Pininterest

Sharing on Facebook

Sharing on Whatssap

11 / 100

A business owner who wants to create google ads will sign up to ?

a. www.google.com

b. www.ads.google.com

c. www.googleads.com

d. www.googlebiz.com

12 / 100

Google search ads can be targeted based on all of these except ...........................

Hashtags

Location

Budget

Interests

13 / 100

DM. SEM is a .......................

Paid Reach

Free reach

Organic reach

14 / 100

DM. Youtube is a .............................. type of platform

Photo sharing

Video sharing

Content sharing

15 / 100

DM. Facebook campaign is divided into .........................

Display Ad

Ad

Ad set

16 / 100

DM. Organic reach is type of reach based on .................................

Effort and Handwork

Paid Traffic

Facebook Traffic

17 / 100

DM. The following are platforms to start a blog except

blogger

wordpress

wambizi

18 / 100

Which of these is not a type of ad ?

a. Display ads

b. Search ads

c. App ads

d. Phone ads

19 / 100

The old form of marketing is called ………………..

a. Modern Marketing

b. Traditional Marketing

c. Old Marketing

d. Archaic Marketing

20 / 100

DM. Google search Ad makes use of .............................Ad

Banner Ad

Text Ad

Infographic Ad

21 / 100

Building relationships, building brand loyalty, reaching a particular demographic; are all specific reach out goals in the following except …..

a. Facebook

b. Twitter

c. Pinterest

d. YouTube

Radio Marketing

22 / 100

DM. SEO is an .,........................

organic reach

inorganic reach

paid reach

23 / 100

-----------------------------is the largest social media platform.

a. Twitter

b. Facebook

c. Instagram

d. Pinterest

24 / 100

DM. Facebook has .......................... types of page.

8

6

none

25 / 100

DM. *|FNAME|* is use to generate ................................

all names

first name

username

26 / 100

The online tool used to monetize your blog is

a. google admob

b. google adsense

Bing Admob

27 / 100

DM. Colour Theory is

the use of colour

the use of theoritical colour

the way you see colour

28 / 100

Online marketing goal is to achieve the following except

a. Prospects to customers

b. Customers to prospects

c. Sales to leads

d. Leads to sales

e. To promote hate

29 / 100

The type of ads that pop up to your screen while browsing is known as .............................

a. Search ads

b. Mapon Ads

c. Display ads

30 / 100

Search ads are used to target customers on ........................

Youtube Result

Google Search Result

Display Result

31 / 100

Which of these is not a blog platform ?

a. WordPress

b. Blogger

c. Wiz

d. Canva

32 / 100

The Following are lead magnet in Email Marketing except?

a. PDFs

b. Videos

c. Mp3 audio files

d. Conversion

33 / 100

With Digital Marketing you can reach people in your location and outside your country.

True

False

Uncertain

34 / 100

. ......... Is a self-host blog.

a. WordPress

b. Wiz

C. Blogger

D. Canva

35 / 100

Email marketing is a marketing tool used to send ….................

a. Social messages

b. Bulk Mails

c. sms messages

36 / 100

DM. Search engine Optimization is divided into ........................ sections

1

2

3

4

37 / 100

DM. ......................... is the most important part of an email composition

Subject

Content

Sender name

38 / 100

DM. Organic reach can also be called.......................

Organic product

Paid reach

free reach

39 / 100

DM. A landing page is a .................................

A sales page you can use to sell and also collect data

A full stack website

Website for Ecommerce store

40 / 100

The site used to remove background from images is

a. Remove.ng

b. Remove.bg

c. Remove.sg

d. Remove.org

41 / 100

DM. Inorganic reach can also be called ..................................

Paid reach

Inorgainc product

Free reach

42 / 100

DM. .............................. is the largest social media platform

Instagram

Facebook

LinkedIn

43 / 100

DM. The following are 3 types of content SEO except

white hat SEO

black hat SEO

green hat SEO

44 / 100

Which of these is not an objective of Digital Marketing?

(a) Reaching the right audience

(b) To motivate your audience to take action

(c) Return on investment (ROI)

(d) To make friends

45 / 100

DM. The total population of the world as of January 2020 is

7.6 Billion

7.75 Billion

7.0 Billion

46 / 100

Which of these can be used to design your Facebook business logo?

a. Postmaker

b. Canva

c. Instagram

d. Mailchimp

47 / 100

DM. Brand awareness Advert is a type of Ad that ......................

Reach a lot of people

Take your brand to a lot of people

Gives you mainly like comment and shame

48 / 100

DM. Which of these is not an example of digital marketing ?

Affliate marketing

Content marketing

social media marketing

Tv advert

49 / 100

DM. It took radio ...................... years to reach 50 million customers

40

38

28

50 / 100

DM. Which of these is use to track your performance and traffic ?

Google ads

Google Analytics

Facebook Ad Manager

51 / 100

All of these are benefits of Instagram for business except ……………..

a. Hashtags can increase visibility

b. Stories make your business relatable

c. You can run search advert

d. You can effectively engage with customers

52 / 100

DM. Mailchimp is a powerful platform for .................... except

Emailing

Lead generation

Graphic design

53 / 100

SEO stands for--------------

(a) Safe engine optimization

(b) Search entire optimization

(c) Safety engine options

(d) Search engine optimization

54 / 100

DMI. Internet is a .................... network that uses telephone lines, cable satellites and wireless connections.

Wide

Usable

Telecommunication

55 / 100

DM. Facebook engagement Ad gives you......................

Comment

Like

Message

All of the above

56 / 100

DM. Who is the founder of Facebook ?

Jack Dorsey

Niel Patel

Mark Zuckerberg

57 / 100

DM. Customers buy things because of the following main reasons except .......................

needs

wants

friends

58 / 100

DM. Facebook has a button called "create" , it can be used to create all except

Ads

Page

Event

Vidoes

59 / 100

Which of these is not one of the SMART methods of achieving goal?

(a) Specific

(b) Measurable

(c) Achievable

(d) Reliable

60 / 100

DM. ............................ is the best Digital Marketing platform for get paid traffics.

Twitter

Facebook

Pininterest

Google Ads

61 / 100

Search ads do not use........................

Budget

Audience

Hashtags

Location

62 / 100

DM. Organic reach is .........................

Reaching people by paying

Reaching people without paying

Both

63 / 100

DM. ..................................... are facebook campaign objectives except?

Lead generation

Awareness

Consideration

Conversion

64 / 100

DM. .................................... is the function of Budget and schedule except ?

Bid cap

Daily and Lifetime budget

Targeting smart phone

65 / 100

A landing page in email marketing is used to ……..

Send Bulk Sms

Showcase and Collect data

Send bulk Email

66 / 100

DM. The following are social media platforms except

Facebook

Twitter

Blogspot

67 / 100

All of these are benefits of Facebook for business except …………….

a. Provide customer support

b. Low cost marketing strategy

c. Targeted advertising

d. Reaching friends and family

68 / 100

DM. ..............................type of Ad shows on YouTube

Display Ad and Video Ad

Video ad only

Display Ad only

69 / 100

DM. The following individuals are bloggers except

Ladun Ladi

Femi Filani

Kemi Showande

70 / 100

DM. JPG is what type of image

Image with background

Image without background

Image in motion

71 / 100

DM. Google display ads makes use of ...............................

Text ads

Banner ads

Responsive and Banner ads

72 / 100

DM. Which of these is not a search engine ?

Mozilla Firefox

Opera mini

Internet Explorer

Microsoft

73 / 100

Short clips that shows while watching a YouTube video is known as

a. Video ads

b. Display ads

c. Search Ads

74 / 100

Digital marketing includes all of these except -------------------------

Email Marketing

Radio Marketing

Social media Marketing

Google ads

75 / 100

The set of people who register on your site to receive email/content are called…..

friends

followers

Leads

members

76 / 100

Which of these format is suitable to upload audience list to MailChimp ?

Ms Word

Ms Excel

Ms Powerpoint

77 / 100

DM. Cost per click means ........................

Total amount of your budget

The amount you pay per message

The amount you pay when someone clicks on the Advert

78 / 100

DM. If your Facebook business page isn't getting enough engagement and call-to-action, what should you do ?

Compel people to engage your page

Promote your Ads

Post more photos

Create another business page

79 / 100

Which of these platforms cannot be used for photo sharing?

a. Instagram

b. Pinterest

c. WhatsApp

d. Snapchat

80 / 100

DM.. ........................................is a good pratice of SEO

white hat

black hat

gray hat

81 / 100

Which of the following is use for sending bulk sms................

www.dbulksms.com

www.ebulksms.com

www.bulk.com

82 / 100

A customer buys your product for the following reasons except…….

a. Price

b. Quality

c. disenfranchisement

d. Uniqueness

83 / 100

The following are Google Display Ad type except ?

Standard Display Ads

Gmail Ads

Banner Ads

84 / 100

DM. GIF is what type of image ?

Image in motion

Image with background

Image without background

85 / 100

DM. ..................... is the bad practice of SEO

white hat

black hat

green hat

86 / 100

DM. Who is the current owner of Instagram ?

Mark Zuckerberg

Kevin Systom

Jack Dorsey

87 / 100

------------------------is a program by Google that allows publishers to monetize their content.

Blogger.com

Linkedin.com

Google Ads

Pinterest

88 / 100

……………………………is the use of social media platforms and website to promote a product or service.

a. Display marketing

b. social media marketing

c. Content Marketing

89 / 100

--------------------Is the Biggest Video Platform In The World and the Second largest Search Engine With Billions Of People.

(a) YouTube

(b) Snapchat

(c) TikTok

(d) Facebook

90 / 100

----------------- is the world's largest professional network with over 400 million professionals on it.

(a) Instagram

(b) Twitter

(c) LinkedIn

(d) Facebook

91 / 100

DM. ......................... is a photo sharing platform

LinkedIn

Instagram

Facebook

92 / 100

DM. The following are website you can use to import from except .........................

1688

Amazon

Alibaba

Facebook cart

93 / 100

Which of these is not an aim of Email Marketing?

a. Converting strangers into friends

b. Leads to sales

c. Repeat customer into brand advocate

d. Sending greetings to friends

94 / 100

DM. PNG is what type of image

Image with background

Image without background

Image in motion

95 / 100

DM. What do you need to create a blogger account ?

Yahoo mail

Google mail

Hotmail

96 / 100

DM. ....................is the combination of the good and bad SEO

white hat

black hat

gray hat

97 / 100

One of the benefits of Digital Marketing is for Business is?

Catching fun online

Viewing videos

Improved conversion rates

More followers on social media

98 / 100

Facebook marketing objectives includes all except ………….

a. Awareness

b. Consideration

c. Relationship

d. Conversion

99 / 100

DM. Inorganic reach is type of reach based on

Effort and hardwork

Paid traffic

Facebook Traffic

100 / 100

DM. App install in Facebook Ad is .....................

Install app for people online

Advert for people to install app

A section on Facebook where you can download app

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